Originally founded by the company Freshpair in 2003, National Underwear Day was focused more on emphasizing the woman’s body image. Although men gladly stood beside women, the aim was to promote body image in a society where it is sometimes difficult to embrace such a concept. This has continued and become Underwear Day, as the movement has gone viral, spreading worldwide rather quickly.

Chantelle - Passionata - Rosa Faia

May folks online post a picture or two with a hash tag in order to promote their acceptance of their body image, while others join flash mobs of underwear-clad individuals in major cities. Some just parade around their homes in their under garments, while others prove their courage and go out wearing them publicly. Many individuals have been seen posing for photos or having friends take their photos at landmarks worldwide while in just their undergarments, posting them to embrace their own body image.

No matter your preference, the embracing of your image is the important thing. Every body is beautiful, so celebrate that fact! Maybe just stay in and watch some movies in your underwear, like Risky Business or Eyes Wide Shut. Eat some finger foods, get a tan and embrace your own self image, maybe snap a few photos for yourself (or a friend!), and own this holiday for yourself.