SPRING/SUMMER 2020 CAMPAIGN

Last season, Passionata presented the Art of Now, a campaign which celebrated living in the moment and expressed the brand's hedonistic DNA.

From elevating the Passionata persona in previous seasons, Passionata strives to give the brand its voice by presenting a platform to give the brand its voice by presenting a platform to 2 contemporary individuals. Much more than a mindset, the SS20 campaign expresses a movement, more than it documents a journey.

By allowing these personalities to express themselves, document their travels and speak their minds, Passionata captures a portrait of a generation. Through image, word and song, Passionata collates a collage of today, inviting Gabriette and Flora to tell their own authentic stories. THIS IS US.

Gabriette Bechtel

A rising star in fashion and music, Gabriette has come to wider attention after starring in the last Savage x Fenty campaign. She is the lead singer of the band 'Bad Cherry', who are the subject of an upcoming Netflix series documenting their formation and first shows.

An avid writer in her own personal journals, which include original lyrics, conversations and observations, Gabriette represents the voice of contemporary youth. Based between New York and LA, her creative pursuits, which also include photography, provide an outlet for her life and travels. She has also provided lyrics and music for this campaign which can be seen and heard across the imagery and video materials.

Flora Carter

Half British, half French, Flora grew up between London and Paris. Going through personal struggles of anxiety and insecurity in her early years led her to look at life in a new way. Using her profession as a means to grow her own self confidence, modelling has also provided an outlet for sending a positive message to others.

Her style of modelling focusses on self love and positivity, learnt through interaction with people from all walks of life whilst travelling and shooting. A self proclaimed 'love activist', she also explores these through her own writing and Instagram account with the tag #writtenbyfloracarter