SPRING/SUMMER 2020

This Spring, the GUESS active wear advertising campaign captures a sequence of photographs featuring model, Natalie Roser in Malibu, CA. Directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and snapped through the lens of fashion photographer, Mégane Claire, the campaign features Natalie wearing the seasons most anticipated active wear styles on the breezy Malibu beach.

Iconically retro, irresistibly tropical and playfully sexy – this season, the GUESS Activewear SS20 collection heralds the sunshine with vivid palettes of neon and pastel tones, floral motifs and glam patterning, finished with vintage and contemporary appeal. The result is a vibrant selection of unique, stylish pieces that add a touch of summer sophistication to any look.

Spring’s body-hugging active wear separates includes a variety of matching two-piece sports bra and legging sets in vibrant red and variations of bright floral and camouflage printed silhouettes. A racerback sports bra with a logo-print band offers light support, perfect for yoga and pilates. The collection is rounded out with a cropped light-weight pink track jacket which adds as a perfect layering piece for wherever the day might take you.