with its FW20 pre-collection 

GUESS JEANS FW20 pre-collection

Over the last few years, GUESS has built its commitment to sustainability. The all-American brand has expanded their Eco collection worldwide and will continue to do so. GUESS' goal is to have 20% of their global materials certified as sustainable by 2021. And this new FW20 pre-collection is another step in the right direction.

We’re working diligently to create more holistically sustainable product—including denim—in partnership with the Ellen MacArthur Foundation’s Make Fashion Circular Initiative. We’re focusing with our vendors on key fabrics and materials that are eco-friendly and processes that minimize water consumption. Sustainability is now a key measurement of vendor effectiveness in our vendor scorecards. We’re also working on ambitious targets for greenhouse-gas-emissions reduction, for both our direct business and supply chain operations. - CEO Carlos Alberini

Womenswear

Womenswear in this collection is literally all about denim: from dresses, to skirts, shirts, jackets and jeans. Guess finds its inspiration in seventies-inspired silhouettes, like flared high-waist jeans, form-fitting dresses and skirts that accentuate the feminine curves and lightwashed, oversize jackets.

Menswear

The Pre FW20 collection holds many great basics for men. Jeans in all kinds of fits, colors and styles. Perfect to build a minimal, capsule wardrobe. These jeans are to be combined with stylish sweaters and long-sleeved shirts, or a statement jacket.