on the first day of school

Summer doesn't seem to have started yet, and the new school year is already getting closer. We haven't felt much warmth from the sun this summer, but if the sun won't shine, then our kids will. This fall we're mixing and matching happy colors, all kinds of jeans, and sturdy jackets. Finish the look with a statement backpack and a funky printed pencil case. Because going back to school doesn't need to be boring!

Dress code : This year, happy colors and prints are the way to go. Pick your favorite in our selection of SUN68, GUESS Kids, CKS Teens and La Redoute Collections items. This school year, JBC stimulates children to dream. Whether you're a boy or a girl, you must feel empowered to dream of the profession you want. With an inspirational coloring book and sweaters for boys and girls with inscriptions like "When I grow up I wanna be a CEO," they set the tone.

The GUESS Kids FW21 collection is filled with surprises. Girls rebel with punk style, metallic sparkle and fashion-forward utility wear, while boys head to the great outdoors with retro ski and camping-inspired looks and Japanese racing attitude.

School supplies you need : JBC is known for supporting local talent. Once again, the Belgian brand organizes a Back to School Local Market with school supplies of different Belgian brands. Get ready for class in the Local Market on JBC.be or in JBC stores, with beastly pencil cases, beautiful and handy planners and vegan cookies..

From the Danube in Budapest, through the toreadors in Madrid, to the lights at Montmartre in romantic Paris. Is your school bag ready yet? High-end bag brand Jeune Premier takes you on a tour of Europe in their brand new F/W21 collection 'From Europe with Love'.

A cool backpack is the foundation of your school neccessities. Find them in all colors, sizes and print at JUTTU. Have you decided on your bag? Time to choose matching gadgets, like pencil cases, notebooks, water bottles, laptop cases and more.

Accessories to top it off : These SUN68 hats will keep boys and girls warm while looking cool. These boots are made for... making an impression when stepping into the new school year! La Redoute Collections makes sure you're putting your best foot forward.

In the Naturino world, the vegan segment is consolidated with the Flower Mountain for Naturino line. This capsule, which has come from the collaboration with Japanese designers, keeps the promise made with its sustainable DNA by offering super cool sneakers with uppers in tartan fabric, faux fur and synthetic leather combined with linings in recycled materials, cork insoles and ultra-light EVA bottoms, all strictly animal free.