SS22 Fashion & lifestyle trend

The pandemic shifted the way we look at the world. We have a new set of priorities, both consumers and brands, with a longing for purity. Focussing on the core, on what really matters. We turn our backs to excessiveness and find beauty in the simple things. After the crisis, we will detach ourselves from what we no longer deem important.

There is minimalism in color and shape. Skin tones, nudes and basics set the tone. Labels will return to all shades of beige, nude, greige and white, in pared-down silhouettes.

There’s beauty in simplicity. NEWD.Tamaris is one of the brands that focus on minimalism in SS22. They present soft colors and simple designs in qualitative, high-end materials. The brand’s new premium collection has a clear sense of aesthetics and linear designs. Chantelle also keeps it simple and strong with their crisp white True Lace collection. The line is made of 81% recycled fibres, with a floral modern cut, giving optimal support to up to an H cup. Another brand that’s taking the purified road is Anita, with delicate lace in skin tones and nudes that define the SS22 collection.

Also GUESS Essentials goes back to (wardrobe) basics, while still epitomizing the typical GUESS style: timeless, versatile, seasonless, comfy and appealing with bodycons, cut-outs, cropped, lightweight, eco cotton and bio dye.

Minimalism also leads the way for Lore Van Keer. This Belgian jewelry designer introduces her latest collection Contra, to show the beauty of contrast in collaboration, while LVK Cabinet is the first in a new series of artefacts, which extends the aesthetic usability of jewelry boxes. Sage also focusses on minimal silhouettes. Known for their high-end coffee appliances, Sage has launched the Bambino, a compact and affordable manual espresso machine that delivers serious third-wave coffee at a serious value.