In a new world order, we all - make-up artists, designers and make-up lovers alike- take a fresh appraisal on the power of make - up and how, what, where and why we wear it. New beauty connects with the craft of make-up far beyond backstage choosing references that are as relatable, accessible, inspirational and deisrablle: from the street and subculture to social media and celebrity.

SS2021 MAKEUP COMBINES ART AND EXPRESSION. IT ENHANCES, IT UPLIFTS.

NATURAL ; MAKEUP ESSENTIALS FOR SKIN THAT SPEAK TO REAL LIFE

Talk of a "New Reality" is as pervasive in beauty as it is in all other walks of life this season. In make-up terms this leads to a new take on natural beauty - a make-up trend that is now as considered as deliberate as any other - that focuses on the effects that lightening has on our skin throughout the walks of our lives today.

"IT'S LIGHTENING, IT'S LIFESTYLE, IT'S OUR NEW REALITY OF CONSTANTLY BEING IN FRONT OF A SCREEN" SAYS LYNE DESNOYERS OF THIS MODERN-DAY EVOLUTION OF HOW WE WEAR MAKEUP AND WHAT FOR.

"WE WANT AN ENHANCEMENT OF THE SKIN RATHER THAN BLANKET FULL OF COVERAGE; IT HAS TO LOOK PLUMT AND A LITTLE BIT LIFTED. FROM A SERUM TO A PRIMER TO A FOUNDATION TO A HIGHLIGHT, EVERYTHING IS ABOUT THE FINAL EFFECT BEING NATURALLY PREMIUM" - SAYS TERRY BARBER.

GLAM : THE NEW NO - RULES FOR A DRESSED-UP FACE

WITH MASK-WEARING A NEW NORM, "THE EYES ARE WHERE PEOPLE FEEL THEY CAN BRING THEIR HUMANITY AND PERSONALITY BACK WITH MAKEUP, " SAYS FATIMA THOMAS. "YOU CAN SAY SO MUCH WITH YOUR EYES NON-VERBALLY

It's make-up which is elevated but does not necessarily change the face as we're at a time when individuality, acceptance and assurance of self are synonymous with style.

The key development in dressing eye up right now is that they are briefer, lighter and less concerned about looking "LUXURY"

"THE NEW GLAMOUR STILL MAKES A STATEMENT, BUT IT'S DONE WITH SO MUCH SOFTNESS" - SAYS LYNE DESNOYERS.

DIY : FREEDOM, CELEBRATION AND SELF EXPRESSION WITH A PURE FEEL GOOD FACTOR

"THIS INDVIDUALISTIC AND EXPRESSIVE DIRECTION IS ABOUT SEEING MAKEUP AS A DELIGHTFUL ACCESSORY INSTEAD OF A CURATIVE NECESSITY," SAYS FATIMA THOMAS OF A RETURN TO JOYOUS FREEDOM OF UNCONSTRAINED DIY MAKEUP. ANIMATED AND INSTINCTUAL, THIS BEAUTY THAT HAS LIFE AND STYLE IN EQUAL MEASURE.

"PUSH BOUNDARIES AND DON'T WORRY ABOUT BEING 100% PERFECT ABOUT IT." THIS IS MAKEUP THAT 'IS STILL ABOUT CHOOSING A FEATURE AND PUSHING IT TO THE MAX WITH A PAINTERLY APPROACH OF PLAYING WITH PROPORTION AND COLOUR AND IN A HIGHLY INDIVIDUAL WAY." - SAYS LYNE DESNOYERS.

BLUR : KNOWINGLY NONCHALANT STAIN TEXTURES FOR SOFT FOCUS BEAUTY

UNSTRUCTURED DEFINITION DELIBERATELY UNDONE EDGES... BLOWN OUT AND SEAMLESS: THE DIRECTION FOR COLOUR THIS SEASON TAKES ON A MELLOW AND SOULFUL VIBE.

"AS ITS MOST NATURAL THIS IS AS CLOSE TO MAKEUP REFLECTING REAL LIFE AS YOU CAN GET, IMITATING BLOOD UNDER THE SKIN, A LIGHT SHADOW UNDER THE EYES... ALL THE VERY SMALL TWEAKS THAT AGAIN HAVE A RANGE." - SAYS LYNE DESNOYERS.

"Redefining what is fashion a fractured world, make-up is moving avay fro just being highly technical or obsessed with perfection. Now it can be rooted in reality and self-reliance. "Beauty now should not feel prescriptive. When you chose to wear make-up, it comes with your own story, whether that is just a touch of concealer or a major gesture" Says Lyne Desnoyer

Last season artistry was everything; this season it's intention, exploriation, confidence, a human touch and personal connection that matters. As Isamaya Ffrench puts it "They get dressed for nobody but themselves and the same applies to their make-up."