M•A•C COSMETICS IS EXPANDING THEIR ICONIC RUBY WOO LIPSTICK

Iconic. Bold. Universally flattering. Our most famous Lipstick icon – Ruby Woo – is known around the world as THE universal red that’s radiant on everyone.

 The ultimate A-lister and Hollywood starlet, she demands your attention just by entering a room and arrests her audience with instant flair. She kisses lips with intense, full-coverage colour and stays on all day with 12-hour wear. She’s a fan favourite, a crowd-pleaser and a supreme style statement – making her our best-selling red lipstick of all time.

Ruby Woo has long transcended trend. “Bold, unique and slightly irreverent, it’s a shade worn with a lot of intention, but is not strict-looking,” says Director of Makeup Artistry Lyne Desnoyers of this mattest-matte, vivid blue-red. Since 1999, Ruby Woo has been used by makeup artists to create everything from scandalously perfect lips to blurred and buffed, kissed-off stains.

Now enter Ruby’s Crew: a collection of this iconic red colour in [six] formulas and textures that are all world-renowned for a full wardrobe of red lip looks — with each member dressed to impress in a limited-edition monochromatic outfit. “Ruby’s Crew brings to life how Ruby Woo has multiple personalities and can adapt itself to any type of makeup look and makeup wearer,” says Desnoyers.

There are now more ways to choose how you Ruby Woo than ever before. “When worn with little to no makeup,it becomes the entire look — or it adds instant flair to a perfectly sculpted eye,” says Desnoyers. However you wear it, a perfectly applied matte Ruby Woo lip is never going to look subpar.

The new Powder Kiss Lipstick and Powder Kiss Liquid Lipcolour incarnations of this world-famous shade transform Ruby Woo into a totally relatable red. A veiled and moisturized matte, Ruby New looks refreshingly uncomplicated and nonchalantly desirable. “It’s a shade that has such a fresh look when rubbed into the lips,” says Desnoyers. “A red lip worn with a softened edge does not overwhelm – it elevates.”

Whatever take on the Crew speaks to you, wear it with authenticity. As Desnoyers concludes, “Ruby Woo is not a type of red meant to be a screaming statement — it’s a style statement.”

Available as of October 7 at all M•A•C locations and at MACCosmetics.be

 Ruby’s Crew - Powder Kiss Lipstick - Colour: Ruby New - € 20,50 // Ruby’s Crew - Powder Kiss Liquid Lipcolour - Colour: Ruby Boo - € 25