MAKEUP FOR SS2020 BREAKS FROM CONFORMITY OR PREDEFINED NOTIONS OF BEAUTY (DESCRIPTIVES LIKE SEXY, SOPHISTICATED AND ELEGANT HAVE BEEN NOTABLY ABSENT BACKSTAGE THIS SEASON) AND TUNES INTO A DOWN-TO-EARTH CELEBRATION OF MAKEUP'S MOST PRIMORDIAL ROLE: HOW IT MAKES YOU FEEL.

FREEDOM OF VOICE, FREEDOM OF CHOICE, FREEDOM FROM RULES, FREEDOM TO BE YOURSELF, FREEDOM OF SPIRIT...

"EVERYTHING HAS A STRONG INTENTION TO IT, AND A DESIRE TO PROJECT A DIFFERENT VIEWPOINT. IT'S ABOUT UTILISING MAKEUP TO TELL A STORY," CONFIRMS LYNE DESNOYERS. "ARTISTS ARE PULLING APART SHAPES, TEXTURES, PLACEMENTS, COLOURS AND TECHNIQUES TO CREATE SOMETHING THAT FEELS NEW AND REFLECTS SPECIFIC MOODS... REAL CREATIVITY IS UNDERSTANDING HOW TO GIVE MEANING TO TECHNIQUE."

"BEAUTY NOW IS LESS ABOUT TRENDS, MORE ABOUT THE WAY PEOPLE EMOTIONALLY CONNECT WITH WEARING MAKEUP," SAYS TERRY BARBER.

SYMBOLISM

ENCOURAGES ARTISTS TO FREELY EMBRACE FORCEFUL COLOUR AND HOW DENSITY, TEXTURE, PLACEMENT AND UNCONVENTIONAL SHAPE IMPACT THE MOOD EXUBERANT SHADES BRING TO THE FACE...

ABSTRACT EXPRESSIONISM

THERE IS AN ENERGY AND POWERFULLY DECISIVE FEEL TO BLACK THIS SEASON, WHICH IS UNFORCED AND STRONG IN ITS SIMPLICITY...

REALISM

TAPS INTO THE FREEDOM TO BE YOURSELF, ALBEIT A MORE HONED VERSION - WITH TINY TWEAKS THAT BRING AN INTELLIGENT STRENGTH TO THE FACE...

IMPRESSIONISM

ALIGNS MAKEUP WITH THE ART MOVEMENT THAT EXPLORED HOW TRANSITORY EFFECTS OF LIGHT AND COLOUR EVOKE MOOD AND ATMOSPHERE, INTERPRETED IN EVERYTHING FROM SOFTEST CLOUDS OF PIGMENT TO CAPTIVATING FORMATIONS OF GLITTER...

UNIFYING ALL OF THESE TRENDS IS THE KNOWING THAT A DEGREE OF IMPERFECTION FEELS AUTHENTIC, INTERESTING AND MODERN IN MAKEUP NOW.

LOOKING TO THE ART WORLD FOR INSPIRATION ON HOW TO CALIBRATE COLOUR, SHAPE, TEXTURE, TONE, DENSITY, DIMENSION AND SCALE TO CREATE A MOOD, MAKEUP ARTISTS ARE APPROACHING THE FACE AKIN TO THE WAY A PAINTER APPROACHES A CANVAS: INSTINCTIVE, OPEN, HONEST, UNCONSTRUCTED, UNIQUE, INTERESTING AND INTERESTED, SENSITIVE, INTELLIGENT, GESTURAL... AND, ABOVE ALL, LIBERATING. WELCOME TO THE NEW STATE OP ART.