THE NEW PATRIZIA PEPE FALL-WINTER 2020 DIGITAL CAMPAIGN

Patrizia Pepe launches the new Fall-Winter 20 collection through a digital project that interprets the brand’s glamorous and irreverent soul. A tale showcasing the gentle-rebel inspiration of garments from the new Patrizia Pepe collection, with contents featuring glam-rock and dynamic accents.

The concept developed by the Spring Studios Milan creative team is centred around the Patrizia Pepe woman, a modern Rebel Daydreamer who rejects stereotypes and is not afraid to show her irreverent and charismatic side in everyday life, without compromising on femininity and sensuality.

The scenario conjures up underground London lofts, in which natural light confers soft and warm tonalities upon images, enhancing the versatility of garments from the collection. A captivating story made of moments in which the dual feminine and rock identity of the brand crystallise.

The Italian photographer Nicolò Parsenziani was selected to take shots for the campaign, drawing on his multifaceted talent to translate the universe of the Patrizia Pepe woman into a single visual language. Video contents are by the international film director Liam Cushing, who from behind the camera skilfully recounts the eclectic personality of the star in this campaign, the model Caterina Pezoa.

The original narration is enriched by a special and detailed production reminiscent of music videos, highlighting the sensuality and versatility of the Patrizia Pepe Fall-Winter 2020 collection.

#PatriziaPepe #RebelDaydreamer

ABOUT PATRIZIA PEPE - A BRAND TO BE LAID BARE

Out of the passion on Patrizia Bambi (Creative Director) and the entrepreneurial mind of Roberto Tribioli (CEO) Patrizia Pepe, of Tessilform SpA is born. The story starts off in Florence in 1993. The name "Pepe" is from the outset, emblematic of the brand identity, non conventional and dynamic. Since then, women can recognise a brand that combines practicality of everyday living and glamour for those special occasions, thanks to the elegant minimalist lines and meticulous attention to detail. And this is how the new concept for today's women has taken shape: dynamic, sensual, elegant yet still rock. A woman who distinguishes herself for her modern outlook, always moving with the times but never going too far; if others notice her, it's for her elegance and femininity.

Contemporary, funny, sensual; perfect for bringing together all the idiosyncrasies of the Patrizia Pepe lifestyle. The brand has demonstrated that it is able to quickly create iconic garments with indisputable originality, recognisable and timeless for years to come. Always attentive to what is stimulating the market, the brand is committed to complementing and enriching its offering. In 2005 the first Men's collection was introduced, followed two years later by the Children's line. The year 2011 saw the launch of the Beachwear range, and January 2014 signalled the start of the Accessories line. Our values? Sensuality, Elegance, Silhouette, Femininity, Quality, Attention to detail, Innovation, Italian style, Versatility, Distinction, Current trends, Excitement, Aspiration.