WINTER 2020

The Holiday 2020 Marciano advertising campaign captures models, Erin Cummins and Vivien Rubin in this season’s standout ready‐to‐wear while evoking a strong sense of elegance, glamour and sophistication ‐ the essence of the Marciano brand.

The campaign, art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc. and photographed through the lens of Yasmine Kateb, is shot in an upscale villa in Los Angeles, CA. The styles showcased throughout the campaign give a holiday feel and bring elegance to the series of images.

The Holiday 2020 assortment showcases the most anticipated pieces of the season including cozy faux-furs as well as a wide variety of festive styles splashed with sequins. Evening gowns and cocktail dresses are the stand-outs of the delivery with textural details ranging from moody jewel-tone velvets to shimmering sequins. For a more clean and sophisticated approach, cherry red blazers balance out the delivery, adding a structural finish to any ensemble. The season’s metallic silver and gold tones are decidedly party-ready hues, while hyper-saturated reds and purples are multi-seasonal colors made to spruce up any street style look.