ITS NEW GLOBAL BRAND AMBASSADOR LISA From BLACKPINK #MACLOVESLISA
M•A•C is excited to announce LISA from BLACKPINK (Lalisa Manobal) as the NEW Global Brand Ambassador. Starting in October through a long-term partnership, LISA can be seen as the beauty behind iconic M·A·C collections and innovative programs.
The synergy between LISA and M·A·C is paramount as both break boundaries between cultures, exude a global relevance, and indulge in storytelling through their key artistic levers. Rooted in makeup artistry, M·A·C is constantly in pursuit of unparalleled creativity and professional expertise. Lisa, known for her charismatic, audacious stage performances and trendsetting presence in beauty, fashion, and music, she not only shares a deep connection with M·A·C’s longstanding values, but also serves as an inspiration for the ever-evolving brand.
“LISA’s unparalleled talent and bold, fashion-forward style make her the perfect match for M·A·C,” says Drew Elliott, Senior Vice President and Global Creative Director for M·A·C Cosmetics. “Always confident and never one to shy away from risks, she embodies our commitment to celebrating individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration.”
“M·A·C is truly at the forefront of trendsetting, which reminds me every time I see a M·A·C campaign or the incredible looks their artists create backstage at fashion weeks around the world. It’s an honor to partner with a brand with such an incredible heritage and unrivaled expertise in makeup artistry. I am thrilled and looking forward to this journey! “ – LISA
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