Launched in December during the darkest time of the year, ARKET’s new scent concept Neroli is a bright and floral fragrance, slightly sweet with light notes of jasmine and fresh citrus.

The new scent interprets the perfume of the highly fragrant bitter orange tree blossoms, Citrus aurantium, whose essential oil is a fundamental ingredient in the history of traditional colognes, known for blending well with other floral and citrus scents.

Neroli is the seventh scent in ARKET’s bath and body collection, which combines nourishing ingredients from the Nordic nature – including oat lipids, birch sugar and cloudberry extract – with clean fragrances inspired by the major scent families of modern perfumery.

Neroli, which belongs to the floral family, will be launched in stores and on arket.com on 5 December. The collection includes hand wash, hand lotion, hand cream, body wash and body lotion. To celebrate the new release, ARKET offers 20% off all bath-and-body products until 31 December.

Depending on their type, origin and fragrance notes, all plants and botanicals can be grouped into families which share a set of common characteristics – such as florals, herbs, woods and others. Each of ARKET’s scent concepts interprets a single natural ingredient and aims to express its typical features in their purest form.

www.arket.com