Hunkemöller makes a global fashion statement by announcing the arrival of the new Global Design Director

Andrew Lane who has previously worked for Vera Wang, Donna Karen, Narcisco Rodriguez and Tommy Hilfiger, has been appointed as the new Global Design Director at Hunkemöller.

The word is out! The new Global Design Director of lingerie brand Hunkemöller has been announced: none other than Andrew Lane himself will be taking over the vacant position. The 41-year old Lane is definitely not a stranger within the fashion industry as he has previously worked for fashion houses such as Vera Wang, Donna Karen, Narcisco Rodriguez and Tommy Hilfiger. With his creative design and vast experience, Andrew will take Hunkemöller to a higher and even more fashionable level.

Andrew Lane “It’s an honour to start working for Hunkemöller in this new role.

This is a unique opportunity to share and apply my fashion knowledge for this remarkable brand. I think it is fantastic that Hunkemöller believes in designing products for everyone. Together we’ll be able to take Hunkemöller to a higher level with regard to inclusiveness, innovation and design, and to be able to offer all Shero’s with collections that will bring out true excitement and inspiration.”

CEO Philip Mountford has expressed great enthusiasm towards the arrival of Andrew Lane : “Andrew’s positive energy, creativity and experience in the fashion industry will strengthen the brand, the collection and the overall focus of the company. I’m looking forward to working closely together and to strengthen the design process with his fashion knowledge. His unique vision and fashion retail experience will take Hunkemöller from being known as a lingerie brand to becoming a global fashion brand.”

With over sixteen years of experience in the fashion industry at international level in New York and Tokyo among other places, Andrew will contribute to Hunkemöller's brand success with his enormous knowledge in the field of lingerie, swimwear, nightwear and women's fashion.

Andrew Lane will sit on the main Trading Board as of the 1st of May, 2019. His first collection will be available from this autumn / winter.