#LOVEATFIRSTSWIPE

The new M·A·C Love Me Lipstick Collection is made to express the love and respect you have for yourself – and it will sweep you off your feet. The revolutionary cream formula Lipstick is the next step beyond the iconic M·A·C mattes – representing a stunning innovation in sensation, application and wear. With a lighter-than-air texture that redefines comfort, Love Me Lipstick delivers intense colour and soft shine, along with all-day moisturization in one swipe.

Nourishing lychee fruit extract and argan oil impart immediate and long-term suppleness to lips, while the collection’s game-changing True-Colour Gelled System enables ultra-refined pigments to disperse evenly in a translucent gel matrix, yielding bright and smooth colour with high-impact payoff.

24 WAYS TO LOVE ME

Love Me Lipstick comes in three covetable, soft and creamy colour families, with eight knockout shades in each. Love your lipstick; love yourself.

SHAMELESS NUDES

Feel empowered to express yourself in any way you choose with a range of no-filter nudes, full-bodied peaches, bare-naked browns and not-your-baby pinks that create a series of universally flattering neutrals.

HIGH-IMPACT PURPLES

Own your individuality – loudly and proudly – with a lineup of ostentatious orchids, loud-mouth mauves, vivid violets and self-love-promoting lavenders that gives lips a striking punch of unapologetic colour.

POWERFUL REDS

Wear your heart on your lips with an expressive collection of courageous crimsons, fierce fuchsias, bold burgundies and strong wines that create an intensely vibrant mix of EXTRAordinarily passionate reds.

Lipstick: € 19,50 - Available as of September at all M.A.C locations and maccosmetics.be.