Swedish sports fashion brand Björn Borg drop their new collaboration – a limited edition collection with hyped fashion designer Liam Hodges.  

Liam has been labelled a as a designer for the mad and bad ones with influences drawn from the modern male subcultures, English Paganism, Hip-Hop, Skatewear and Post-Punk. His unique approach to fashion and his Brittish heritage has made him into of the most interesting designers today.

Since 2013, Liam Hodges has been running his own brand which is a luxury streetwear brand for those who forsake conformity each and every day. When Liam’s world and creativity collided with the Swedish sports fashion brand this limited edition collection came to life – it’s Liam’s first underwear collaboration – a collection of mens’ printed underwear.

The collection can be found in Björn Borg stores, bjornborg.com, Selfridges and other exclusive retailers. Prices start at €39,95 for two slips.